Posts

Welcome to the Totem Blog! Your source for the latest Totem announcements, news, and more.

AI-generated image: three Totem Compasses in blue, green and black Skins on stone pedestals in front of a festival stage at sunset

November 20, 2025

How the Totem Compass Earned 700 Million Organic Views Without Paid Ads

Since its first viral video in February 2024, the Totem Compass has earned more than 700 million organic views and 725,000+ followers without paid ads or paid influencer campaigns. Here are the dated numbers, what “organic” means, and why we no longer call it the most viral product in history.