Totem Receives Perfect 5/5 Rating from KingsCrowd, Placing in the Top 0.8% of Startups

Totem’s story is a special one: a product born from a universal problem (losing track of the people you care about most) and accelerated by a global desire to be more present in life’s most meaningful moments.

That much is easy to say, but now, one of the most respected independent analytics platforms in the startup investing world has put real numbers behind that belief.

Totem has received a perfect 5/5 rating from KingsCrowd, the industry leader for crowdfunded investment analysis.

Even more notably, our current round also received a 5/5 risk-adjusted rating, meaning that after accounting for the inherent risk profile of early-stage startups, KingsCrowd’s analysis still ranks Totem among the strongest crowdfunding investment opportunities currently available.

This recognition arrives as Totem’s Community Round on WeFunder gains serious momentum, with more than $1.4M raised from 80 investors so far as the Totem community claims their seats at the cap table.

For those unfamiliar with KingsCrowd, this is an extremely rare distinction. Read on and we'll dive into what this means together! ⬇️

What is KingsCrowd?

KingsCrowd is one of the leading analytics platforms focused on the rapidly growing world of equity crowdfunding and startup investing.

Rather than raising capital itself, KingsCrowd aggregates and evaluates startup fundraising opportunities across dozens of platforms—including WeFunder, Republic, and StartEngine—so investors can compare deals using standardized data and research.

Their mission is simple: to help investors make more informed decisions when investing in startups.

To accomplish this, KingsCrowd collects hundreds of data points on every startup currently raising capital and analyzes them using a proprietary scoring model.

For companies like Totem, which is already experiencing strong traction with over 50,000 users globally and more than $3.5M in revenue since launch, this type of independent analysis provides investors with an objective framework for evaluating the opportunity.

How KingsCrowd Calculates Startup Ratings

Every company evaluated by KingsCrowd receives a rating between 1 and 5 based on five core categories:

1. Market – the size and potential of the industry the startup is targeting
2. Differentiation – how unique and defensible the company’s product is
3. Team – the experience and capabilities of the founding team
4. Performance – traction indicators like revenue, user growth, and partnerships
5. Price – the investment terms and valuation offered to investors

These metrics are combined into an overall score that ranks startups relative to all other companies actively raising capital through crowdfunding.

KingsCrowd then provides an additional risk-adjusted score, which evaluates the opportunity after factoring in the inherent risk profile of the company at its current stage.

In other words, the score reflects not just the quality of the company, but how compelling the investment opportunity is right now.

How Rare Is a Perfect Score?

Extremely!

Since the launch of Regulation Crowdfunding in the United States in 2016, KingsCrowd has evaluated more than 10,500 startups raising capital online.

Out of those thousands of companies, only 67 have ever received a perfect 5/5 rating.

That means Totem now ranks in the top 0.8% of all startups ever analyzed by KingsCrowd.

This distinction becomes even more selective when looking specifically at WeFunder. Across the entire history of the platform, only 27 startups have received a perfect 5/5 rating from KingsCrowd.

Totem is now one of them, among a very select few. 

Why This Matters

Early-stage investing is inherently risky.

Historically, private startup investing has only been available to experienced investors with deep industry knowledge and/or access to venture capital networks.

That began to change in 2016, when Regulation Crowdfunding (Reg CF) officially took effect in the United States, allowing everyday investors to invest in startups through platforms like WeFunder.

Since then, the ecosystem has grown rapidly, with thousands of startups now raising capital from the community. With this being such a popular avenue of raising nowadays, it can be quite difficult for investors to determine which opportunities stand out.

That’s where independent analysis platforms like KingsCrowd come in.

A perfect rating from KingsCrowd signals that a startup ranks exceptionally well across market opportunity, traction, team strength, and investment terms compared to its peers.

And the fact that Totem received both a 5/5 overall rating AND 5/5 risk-adjusted rating makes the recognition even more meaningful.

What This Means for Totem’s Community Round

Totem’s current Community Round on WeFunder is already one of the most exciting milestones in our company’s history.

It’s the first time that the community that helps make Totem what it is can actually become owners of the company.

And the response so far has been nothing short of incredible.

The round has already raised over $1.6m from 80+ investors, reflecting the same  enthusiasm that helped Totem grow from a prototype into a global product used by tens of thousands of people in more than 80 countries.

The KingsCrowd rating adds another layer of independent validation for Totem as the Community Round continues.

Of course, no rating can predict the future. Startup investing always involves risk.

But when an independent analytics platform like KingsCrowd ranks Totem in the top 0.8% of startups ever analyzed, it’s a signal that what we’re building is resonating not just with our community, but with experienced startup analysts as well.

Become a Totem Investor

Totem’s Community Round is currently live on WeFunder.

Over the last 2 years, the Totem Tribe has been right here with us, watching this whole thing unfold with a front-row seat. Now over 50,000 users comprise this incredible community.

Whether you've come in during the prototypes, the festival testing, the viral explosion, or just now finding out about this movement, YOU can grab a front-row seat by investing today.

Over the last month alone, another $200,000 has been invested into our Community Round on WeFunder, bringing us closer and closer to the finish line. Time is nearly up to invest in one of the coolest startups out there 😉

If you've ever thought about investing but have any additional questions, don't hesitate to drop us a line by chatting with Totem Support.

Check out the full details on Totem's Community Round here!