Posts

Welcome to the Totem Blog! Your source for the latest Totem announcements, news, and more.

Large group of festival-goers in colorful outfits posing on the grass at a daytime Totem meetup, with palm trees and a blue Totem flag behind them

Invest in the Future of Festival Tech: Totem Labs Community Round Update

Our February 2026 update on Totem's WeFunder Community Round: 72 new investors, what our investors said, and the roadmap we shared at our first investor webinar. The round has since closed, raising $1.36M in total.

Read moreabout Invest in the Future of Festival Tech: Totem Labs Community Round Update

AI-generated image: three Totem Compasses in blue, green and black Skins on stone pedestals in front of a festival stage at sunset

How the Totem Compass Earned 700 Million Organic Views Without Paid Ads

Since its first viral video in February 2024, the Totem Compass has earned more than 700 million organic views and 725,000+ followers without paid ads or paid influencer campaigns. Here are the dated numbers, what “organic” means, and why we no longer call it the most viral product in history.

Read moreabout How the Totem Compass Earned 700 Million Organic Views Without Paid Ads

Large group of Totem community members at a night festival meetup, many with glowing necklaces and light-up gear, posing behind a Totem banner

How to Invest in Totem with WeFunder

Totem's WeFunder Community Round has closed, raising $1.36M in total. This is the post where we first explained it: how equity crowdfunding works, how WeFunder differs from Kickstarter, and why we wanted our community on board.

Read moreabout How to Invest in Totem with WeFunder

Two smiling Totem team members in black Totem T-shirts, each wearing a glowing Totem Compass necklace, outside the SXSW venue in Austin

Our Story: Inside the Creation of Totem

It started with a stolen phone and a lost friend at EDC Orlando in 2019. Here's how Chase Lemonds and Carter Fowler turned that night into the Totem Compass, from a viral prototype video to a debut at SXSW 2024.

Read moreabout Our Story: Inside the Creation of Totem